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With Black Friday sales already available, online holiday shopping is kicking into full swing. But it's not just shoppers who are gearing up—scammers are getting ready to take advantage of the season, too.

According to the "2024 Norton Cyber Safety Insights Report: Holiday," nearly half (48%) of U.S. consumers report being targeted by a scam while holiday shopping online. Additionally, more than half (53%) of Americans are worried about Black Friday and Cyber Monday shopping scams. Norton, a consumer Cyber Safety brand of Gen, encourages people to prepare to safely shop online this holiday season and bolster their defenses against cybercriminals and scammers.

Norton's data also reveals that online-shopping concerns have risen since last year:
- 71% of U.S. consumers are concerned about their personal details being compromised, up 8% YoY.
- 59% are concerned about being scammed by a third-party retailer, up 9% YoY.
- 59% are concerned about AI shopping scams, up 11% YoY.